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Why Partner with PLF
National
C. diff Summit
Changing the Odds
Symposium
See C. diff
Additional Opportunities

Why Partner with PLF

Founded in response to the tragic loss of 56-year-old kindergarten teacher in 2010, Peggy Lillis Foundation (PLF) has grown into the largest and most influential C. diff-focused organization in the United States.

Half a million Americans contract C. diff annually. PLF is the only national organization mobilizing patients, clinicians, and policymakers to change that trajectory. Sponsoring PLF puts your organization at the center of that movement.

Sponsorship Benefits

Partnering with the Peggy Lillis Foundation demonstrates your leadership in the fight to prevent and treat C. diff while delivering meaningful visibility, engagement, and influence with a highly targeted audience.

National Brand Visibility

Prominent recognition across PLF’s print and digital platforms, including event materials, publications, and high-traffic online channels.

Thought Leadership & Credibility

Opportunities to participate in and present at PLF Scientific Symposia and Summits alongside leading clinicians, researchers, and patient advocates.

Targeted Digital Exposure

Logo placement and linking on cdiff.org, monthly e-newsletters, and select digital communications reaching a deeply engaged audience of patients, caregivers, and healthcare professionals.

Direct Access to Trusted Voices

Engagement with PLF’s Speaker’s Bureau of patient advocates and healthcare experts for educational initiatives, events, or customized programs.

Our Policy Impact

PLF drives measurable policy change in Washington, D.C., by connecting sponsors to a pipeline of research and ensuring ongoing regulatory engagement and prioritizing advancements in the C. diff landscape.

Educational Sponsorship Opportunities

Support and co-brand CME modules, brochures, and other educational resources that inform care and advance best practices.

Co-Branding Opportunities

Align your brand with the leading national organization dedicated to C. diff education and advocacy.

Corporate sponsors gain access to a highly engaged, condition-specific community actively seeking education, innovation, and solutions. PLF provides a powerful platform to elevate brand visibility, demonstrate leadership, and drive measurable impact.

Our digital ecosystem connects patients and healthcare professionals with trusted resources and timely education. These channels offer sponsors high-quality exposure to audiences seeking information about treatment options, clinical trials, and emerging therapies.

PLF’s website serves as the go-to resource hub for the C. diff community, delivering sustained engagement and meaningful reach, including:

  • 8,300+ unique visitors per month
  • 250,000 monthly impressions
  • 2:45 average visit duration
  • 2,500 average monthly clicks
  • 38% open rate on emails (compare to industry average of 21%)

Sponsors gain credible visibility, direct access to hard-to-reach audiences, and alignment with a trusted national leader advancing C. diff education, support, and advocacy.

National

Sponsorships

National Sponsorships provide the flexible funding that allows PLF to respond rapidly to policy moments, research breakthroughs, and patient needs. Sponsors receive an array of benefits, as outlined below. Custom partnerships are also available.

Diamond

$100,000
  • Press release and email to stakeholders announcing partnership
  • License to use PLF’s logo on company materials for one (1) year
  • Use of PLF’s proprietary C. diff awareness polling*
  • Logo and link in monthly e-newsletter, ongoing
  • Sponsored blog post by company KOL*
  • Sponsored social media posts (Facebook, Instagram, LinkedIn)*
  • Company spotlighted in PLF e-newsletter (10,000 recipients) (one time)
  • Logo and link on PLF homepage
  • Custom “Proud Sponsor of PLF” graphic for social media or web
  • Recognition as National Sponsor on print and digital materials
  • Listing as National Sponsor on event materials (Summit/Gala/Symposium)
  • 10 Summit registrations
  • 10 Gala tickets

Opal

$50,000
  • License to use PLF’s logo on company materials for one (1) year
  • Use of PLF’s proprietary C. diff awareness polling*
  • Logo and link in monthly e-newsletter, ongoing
  • Sponsored blog post by company KOL*
  • Sponsored social media posts (Facebook, Instagram, LinkedIn)*
  • Company spotlighted in PLF e-newsletter (10,000 recipients) (one time)
  • Logo and link on PLF homepage
  • Custom “Proud Sponsor of PLF” graphic for social media or web
  • Recognition as National Sponsor on print and digital materials
  • Listing as National Sponsor on event materials (Summit/Gala/Symposium)
  • 8 Summit registrations
  • 8 Gala tickets

Emerald

$25,000
  • Use of PLF’s proprietary C. diff awareness polling*
  • Logo and link in monthly e-newsletter, ongoing
  • Sponsored blog post by company KOL*
  • Sponsored social media posts (Facebook, Instagram, LinkedIn)*
  • Company spotlighted in PLF e-newsletter (10,000 recipients) (one time)
  • Logo and link on PLF homepage
  • Custom “Proud Sponsor of PLF” graphic for social media or web
  • Recognition as National Sponsor on print and digital materials
  • Listing as National Sponsor on event materials (Summit/Gala/Symposium)
  • 6 Summit registrations
  • 6 Gala tickets

Platinum

$10,000
  • Sponsored blog post by company KOL*
  • Sponsored social media posts (Facebook, Instagram, LinkedIn)*
  • Company spotlighted in PLF e-newsletter (10,000 recipients) (one time)
  • Logo and link on PLF homepage
  • Custom “Proud Sponsor of PLF” graphic for social media or web
  • Recognition as National Sponsor on print and digital materials
  • Listing as National Sponsor on event materials (Summit/Gala/Symposium)
  • 4 Summit registrations
  • 4 Gala tickets

Gold

$5,000
  • Company spotlighted in PLF e-newsletter (10,000 recipients) (one time)
  • Logo and link on PLF homepage
  • Custom “Proud Sponsor of PLF” graphic for social media or web
  • Recognition as National Sponsor on print and digital materials
  • Listing as National Sponsor on event materials (Summit/Gala/Symposium)
  • 2 Summit registrations
  • 2 Gala tickets

*Restrictions apply.

Summit

Sponsorships

The National C. diff Summit is the premier annual gathering of patients, advocates, clinicians, and researchers committed to advancing C. diff education, care, and policy. It culminates in the only national C. diff Lobby Day, placing trained advocates directly on Capitol Hill.

Over the years since holding our annual event, we’ve trained over 65 volunteers in sharing their stories and advocating for improvements to the field of C. diff research, care, and policy. On average, participants give the event a glowing 4.6 out of 5 rating.

Lead Sponsor

$40,000
  • Exclusive recognition as “Lead Sponsor” (1)*
  • 5-minute Summit welcome address (1)*
  • Welcome Dinner sponsorship, including brief remarks (1)*
  • Verbal recognition by CEO at Summit open
  • Logo on event page, signage, and print and digital materials
  • Company logo on cdiff.org for one year
  • 10 complimentary registrations

Emerald

$25,000
  • Catering Recognition (1)*
  • Verbal recognition by CEO at Summit open
  • Logo on event page, signage, and print and digital materials
  • Company logo on cdiff.org for one year
  • 8 complimentary registrations

Platinum

$10,000
  • Option to Sponsor Session (4)*
  • Verbal recognition by CEO at Summit open
  • Logo on event page, signage, and print and digital materials
  • Company logo on cdiff.org for one year
  • 6 complimentary registrations

Gold

$5,000
  • Option to Sponsor Session (4)*
  • Verbal recognition by CEO at Summit open
  • Logo on event page, signage, and print and digital materials
  • Company logo on cdiff.org for one year
  • 4 complimentary registrations

Sterling

$5,000
  • Verbal recognition by CEO at Summit open
  • Logo on event page, signage, and print and digital materials
  • Company logo on cdiff.org for one year
  • 2 complimentary registrations

*Availability is limited to the noted quantity. Benefits are offered on a first-come first-serve basis.

$15,000 – In-person Patient Roundtable

All Summit sponsors are eligible for an additional benefit: conduct a 60-minute in-person roundtable or focus group with 8-10 C. diff survivors and caregivers at the Summit. Online options outside of the Summit are listed under Additional Opportunities.

Gala

Sponsorships

Now the largest fundraiser dedicated to C. diff, Changing the Odds brings together advocates, clinicians, policymakers, and industry leaders for a high-impact evening of visibility and purpose. Each year we honor leaders, innovators and advocates in the fight against C. diff while raising critical funds for PLF’s programs.

Opal

$50,000
  • “Presented by” credit
  • 5-minute welcome address
  • Organization executive presentation of award (3)*
  • Company in all press releases and emails
  • Digital ad presented during Gala
  • Linked logo and promotion on event webpage
  • Sponsorship listed in event program
  • 1-page color ad in program
  • 10 tickets to Gala

Emerald

$10,000
  • 5-minute welcome address
  • Organization executive presentation of award (3)*
  • Company in all press releases and emails
  • Digital ad presented during Gala
  • Linked logo and promotion on event webpage
  • Sponsorship listed in event program
  • 1-page color ad in program
  • 10 tickets to Gala

Platinum

$10,000
  • Company in all press releases and emails
  • Digital ad presented during Gala
  • Linked logo and promotion on event webpage
  • Sponsorship listed in event program
  • 1-page color ad in program
  • 10 tickets to Gala

Gold

$5,000
  • Game table recognition (4)*
  • Digital ad presented during Gala
  • Linked logo and promotion on event webpage
  • Sponsorship listed in event program
  • Half-page color ad in program
  • 8 tickets to Gala

Sterling

$2,500
  • Digital ad presented during Gala
  • Linked logo and promotion on event webpage
  • Sponsorship listed in event program
  • Half-page color ad in program
  • 8 tickets to Gala

Silver

$1,000
  • Digital ad presented during Gala
  • Linked logo and promotion on event webpage
  • Sponsorship listed in event program
  • Quarter-page color ad in program
  • 4 tickets to Gala

For sponsors, this is an opportunity to align with respected healthcare KOLs and honorees and demonstrate leadership in a mission-driven, high-profile setting. Gala support fuels PLF programs that educate, empower, and influence policy, extending sponsor impact well beyond the evening.

*Availability is limited to the noted quantity. Benefits are offered on a first-come first-serve basis.

Symposium

Sponsorships

The Scientific Symposium is PLF’s flagship educational forum, convening healthcare professionals, researchers, industry leaders, and patients to explore the latest science, clinical advances, and prevention strategies in C. diff. The event has grown 20% year over year.

Lead Sponsor

$30,000
  • 5-minute welcome address by organization representative
  • 30-minute pre-recorded company presentation
  • Recognition in promotional materials, including invitation
  • Deluxe social media marketing (biweekly posts)
  • Option to poll attendees of Symposium session (restrictions apply)
  • Customizable virtual expo booth on event platform
  • Recognition of sponsorship on webpage and in email/social media promotions
  • Opportunity to present a product or research during event
  • Sponsored session banner (if applicable)
  • 4 questions in post-survey

Day Sponsors

$15,000
  • Exclusive company recognition in event day name
  • Logo on all day-specific materials
  • 20-minute pre-recorded company presentation during sponsored day
  • Recognition in promotional materials, including invitation
  • Deluxe social media marketing (biweekly posts)
  • Option to poll attendees of Symposium session (restrictions apply)
  • Customizable virtual expo booth on event platform
  • Recognition of sponsorship on webpage and in email/social media promotions
  • Opportunity to present a product or research during event
  • Sponsored session banner (if applicable)
  • 4 questions in post-survey

Learning Track Sponsors

$10,000
  • Exclusive company recognition in learning track name
  • Logo on all track-specific materials throughout the event
  • 20-minute pre-recorded company presentation during sponsored track
  • Recognition in promotional materials, including invitation
  • Deluxe social media marketing (biweekly posts)
  • Option to poll attendees of Symposium session (restrictions apply)
  • Customizable virtual expo booth on event platform
  • Recognition of sponsorship on webpage and in email/social media promotions
  • Opportunity to present a product or research during event
  • Sponsored session banner (if applicable)
  • 4 questions in post-survey

Gold

$5,000
  • Recognition in promotional materials, including invitation
  • Deluxe social media marketing (biweekly posts)
  • Option to poll attendees of Symposium session (restrictions apply)
  • Customizable virtual expo booth on event platform
  • Recognition of sponsorship on webpage and in email/social media promotions
  • Opportunity to present a product or research during event
  • Sponsored session banner (if applicable)
  • 3 questions in post-survey

Sterling

$2,500
  • Customizable virtual expo booth on event platform
  • Recognition of sponsorship on webpage and in email/social media promotions
  • Opportunity to present a product or research during event
  • Sponsored session banner (if applicable)
  • 2 questions in post-survey

Symposium sponsors gain direct access to healthcare professionals, researchers, industry peers, and patients through expo booths, sponsored sessions, and event materials. Lead Sponsors, Day Sponsors, and Learning Track Sponsors are also awarded additional benefits.

See C. diff

Sponsorships

Since its launch in 2019, the See C. diff campaign has become the nation’s most visible public awareness initiative focused on Clostridioides difficile infections. See C. diff is anchored in C. diff Awareness Month, which is observed each November. The campaign mobilizes healthcare partners, survivors, advocates, and institutions to drive education, earlier diagnosis, and smarter antibiotic stewardship at scale.

Emerald

$25,000
  • Named “Presenting Sponsor” of See C. diff 2026
  • Logo on campaign homepage banner
  • Dedicated social media spotlight post
  • Co-branded content opportunity (1 asset)
  • Logo in Survivors Day virtual event
  • Custom toolkit for your staff or customers
  • Pre-campaign briefing call with PLF leadership
  • Logo on all campaign emails (3 sends, 5k+ list)
  • Tagged in campaign launch post (all platforms)
  • Post-campaign impact report
  • Logo on partner toolkit and social templates
  • Name listed on cdiff.org sponsor page
  • Coalition Amplification Day (Nov 21)
  • Mentioned in campaign thank-you posts

Platinum

$10,000
  • Logo on campaign homepage banner
  • Dedicated social media spotlight post
  • Co-branded content opportunity (1 asset)
  • Logo in Survivors Day virtual event
  • Custom toolkit for your staff or customers
  • Pre-campaign briefing call with PLF leadership
  • Logo on all campaign emails (3 sends, 5k+ list)
  • Tagged in campaign launch post (all platforms)
  • Post-campaign impact report
  • Logo on partner toolkit and social templates
  • Name listed on cdiff.org sponsor page
  • Coalition Amplification Day (Nov 21)
  • Mentioned in campaign thank-you posts

Gold

$5,000
  • Logo on all campaign emails (3 sends, 5k+ list)
  • Tagged in campaign launch post (all platforms)
  • Post-campaign impact report
  • Logo on partner toolkit and social templates
  • Name listed on cdiff.org sponsor page
  • Coalition Amplification Day (Nov 21)
  • Mentioned in campaign thank-you posts

Sterling

$2,500
  • Logo on partner toolkit and social templates
  • Name listed on cdiff.org sponsor page
  • Coalition Amplification Day (Nov 21)
  • Mentioned in campaign thank-you posts

Silver

$1,000
  • Name listed on cdiff.org sponsor page
  • Coalition Amplification Day (Nov 21)
  • Mentioned in campaign thank-you posts

*Availability is limited to the noted quantity. Benefits are offered on a first-come first-serve basis.

The numbers speak for themselves. Since 2018, See C. diff has reached more than 40 million people. Earned media placements have appeared in Forbes, AARP, Medscape, Pharmacy Times, and the CDC Safe Healthcare Blog, credentialing the campaign with both mainstream and professional audiences. Over four years, awareness of C. diff among Americans rose 6 percent.

Additional

Opportunities

Sponsored Webinar

$10,000

Present a one-hour live webinar, including a Q&A, with date dependent on availability. Sponsors choose a speaker, objectives, title, and content (subject to PLF review and approval), and PLF promotes the webinar and manages its logistics.

The sponsor of the webinar is recognized as a presenter in its promotion, and the webinar is saved as an enduring course on PLF’s YouTube channel in perpetuity–unless the company requests otherwise.

Attendees are presented with an opportunity to opt-in to sponsor communications at registration, and a list of those opting in is sent to the sponsor within a week of the webinar recording.

Patient Survey or Focus Group

$15,000

Gain access to key insights from our community of survivors and caregivers. Conduct an online survey or focus group including those impacted by C. diff, and use real patient experience and perspective to fuel research and innovation.

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