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Help raise awareness of this preventable infection

This November, join Peggy Lillis Foundation and our partners to raise C. diff awareness by helping your friends, family and healthcare workers See C. diff.
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SEE THE CONSEQUENCES OF C. DIFF.

This C. diff Awareness Month, Peggy Lillis Foundation is focusing on mortality, the human cost of C. diff. C. diff is a systemic infection that can lead to sepsis and death, and it kills 30,000 Americans every year.

RECENT MORTALITY STATISTICS

  • 80% of C. diff deaths occur in Americans 65 and older.
  • 71% of C. diff-related deaths occur in inpatient facilities.
  • 15% of C. diff-related deaths occur in nursing homes or long-term care facilities.
  • C. diff disproportionately* kills women (58%) and white people (83%).

  • *This is due to increased access to healthcare and greater exposure to antibiotics, nursing home care, and proton pump inhibitors.

Clostridioides difficile (or C. diff) is the most common healthcare associated infection.

C. diff causes nearly 500,000 infections every year

C. diff contributes to more than 29,000 deaths annually

While people over 65 are more likely to get a C. diff infection…

…anyone who is taking
antibiotics or has recently been at a healthcare facility is at risk

Yet only 30 percent of Americans have heard of this dangerous and potentially deadly disease.

TAKE

ACTION.

Join our campaign to help everyone See C. diff by taking action now.

THE 7-DAY SOCIAL MEDIA CHALLENGE

Join PLF across all social media channels to help educate the public and bring awareness to C. diff! To participate, complete all 7 days of the Challenge by following each daily prompt and posting on your social media. Be sure to tag Peggy Lillis Foundation and use the hashtag #cdiffawarenessmonth in every post.

Day 1

C. diff Facts

Share one fact about C. diff! Post the fact on your story or feed and tag PLF. Use one of our awareness graphics or a photo of your own!

Day 2

Hand Washing

Post a photo or short video washing your hands and tag 3 friends to do the same. Write a caption about how clean hands save lives!

Day 3

Your Story

Share a short written or video storing about how C. diff has touched your life. Personal stories put a human face on this disease!

Day 4

Close the Lid

Share a post about closing the lid. That’s right, closing the toilet lid BEFORE flushing is the quickest way to prevent the spread of bacteria.

Day 5

Thank a Hero

Thank a C. diff hero! Whether it’s someone in healthcare or a friend or loved one who helped you in your time of need.

Day 6

Share PLF

Share a PLF post, graphic, or video. Caption idea: “Education saves lives! I’m sharing to help people learn how to prevent
C. diff”

Day 7

Donation Ask

Share a post asking your followers to consider a donation to Peggy Lillis Foundation, a 501(c)(3) nonprofit organization. Donations are what keep us going and make our work possible! Help us continue to spread C. diff Awareness by asking your followers to contribute at https://cdiff.org/donate-now/.

Participants who complete all 7 days will receive a special piece of Peggy Lillis Foundation merchandise as a thank-you for helping spread awareness of C. diff!

Get the “See C. diff” Toolkit

For more information on C. diff and specific language tailored to our 2025 See C. diff campaign, download our Social Media Toolkit.

This year, we’re highlighting the potentially fatal consequences of C. diff infections.

Download Toolkit

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Campaign.

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Stories

Share graphics from our “You Know C. diff” series to show that C. diff can affect anyone.

GET THE “YOU KNOW C. DIFF” GRAPHICS

Video is king on social media. You can also help others see C. diff by doing a brief video on Facebook or Instagram. Click below to learn how.

How to make a Reel

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Your support enables us to pursue our mission of fighting C. diff through education and advocacy.
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